Complete the Record. Complete the Consumer.
What Are Data Appends and Why They Matter
Data Appends
Data Appends connect incomplete, outdated, or anonymous records to verified consumer information, creating a complete and accurate profile for every contact. This gives your marketing, analytics, and customer systems the verified foundation they need to reach real people across every channel.
With Xcelerated, you gain access to more than 300 million verified consumer profiles built and refined through years of continuous data enrichment and behavioral tracking. Our clients typically see more than 40 percent additional verified contacts compared to standard append providers.
Types of Data Appends
Xcelerated’s Data Append solutions fill in the missing details that turn anonymous records into verified consumer profiles. Each append type is validated and layered through our Consumer Identity Graph for accuracy and scale.
Email Append
Email Appends That Reconnect You With Real Customers
Add verified primary and alternate email addresses to your customer or prospect records. Our layered data sources and validation process ensure active, deliverable inboxes — not dead addresses.
Alternate emails extend reach and reactivation opportunities, helping brands recover lost connections and drive higher engagement rates.
Phone Append
Verified Phone Appends That Improve Reach and Accuracy
Attach validated landline and mobile numbers to your records for stronger outbound and omni-channel campaigns.
Each number is verified through carrier-level validation and real-time activity data, giving your team confidence that every call, text, or match is legitimate.
Reverse Appends That Uncover Full Consumer Identities
Reverse Append
Start with a single data point — like a phone number or email — and reveal the complete consumer identity including name, address, and verified contact details.
Reverse appends are ideal for CRM enrichment, customer lookup, lead verification, and fraud prevention initiatives.
Address Append
Physical Address Appends That Ensure You Reach the Right Household
Enhance your records with verified postal addresses that pass NCOA, TruAddress, CASS and deliverability checks.
Our process confirms that each household is valid and current, helping reduce undeliverable mail and wasted spend in direct campaigns.
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Every append brings you closer to a complete, verified consumer identity — and stronger marketing performance.
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“THANK YOU so much for your efforts and getting this done for us! We so appreciate this! Technical glitches happen but when we have “human” support like yours behind the scenes, it makes every ounce of difference! Thanks again so much!!”
At its core, Northbeam is a data company. Which is why I trust their models and attribution over anyone else. I know when I look at their data I get an honest look at our performance. Good or bad.
